Once a young man asked Socrates the Secret to success.
Socrates asked him to meet him the next morning at Riverside. They met. Socrates asked the young men to walk with him into the water and he did. Suddenly Socrates ducked the Kid under water and held him there till the kid started turning blue. Then Socrates pulled him out. The first thing the kid did was to take a deep breath. Socrates asked him “son, when you were underwater what did you want the most?”
The young man said- “air.”
Socrates said -“son, there is no secret to success. When you want success as badly as you wanted air when you were in the underwater, you will have it. Nobody will be able to stop you that day.”
This is called a burning desire.
This is the difference between preferences and convictions. In life preferences are negotiable, convictions are not; and Under Pressure, preferences always become weak whereas convictions become stronger.